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    <title>86innovation - Your Innovation Partner</title>
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    <h1>Welcome to 86innovation - Your Innovation Partner!</h1>
    <p>As alumni from leading Design Thinking programs, we focus on an iterative, human-centered approach. We love to try out new things, improve, and find the truth while doing!</p>

    <h2>Our Primary Services</h2>
    <p>At 86innovation, we specialize in:</p>
    <ul>
        <li>Design Thinking: We utilize a structured, creative process to address complex problems. By empathizing with users, defining needs, ideating solutions, prototyping, and testing, we ensure our innovations meet real human needs.</li>
        <li>Iterative Innovation: Our approach is cyclical and repetitive, allowing for continuous improvement. We believe in testing early and often, making small changes to see big results over time.</li>
        <li>Human-Centered Design: Our designs and solutions are always focused on the end-user. We engage with users/ customers throughout the design process to create products and services that are not only effective but also delightful to use.</li>
    </ul>

    <h2>Our Target Audience</h2>
    <p>We primarily work with:</p>
    <ul>
        <li>B2B & B2C Leaders looking to drive innovation within their organizations.</li>
        <li>B2C Consumer Brands: Companies aiming to enhance their customer experience and stay ahead of the competition.</li>
    </ul>

    <h2>Why Choose Us?</h2>
    <p>Our method is simple and efficient:</p>
    <ul> //Example:
        <li>We ask our clients to provide 2-3 stores or locations.</li>
        <li>We implement different changes in these locations, sometimes big sometimes small, sometimes both.</li>
        <li>We measure the results to see what works best.</li>
    </ul>
    <p>This approach allows us to identify the most effective innovations quickly and reliably. It's a proven method that ensures you get the best possible outcomes.</p>

    <h2>Case Studies</h2>
    <p>Here are a few examples of our successful projects:</p>
    <ul>
        <li>Project Organic Retail: Improved customer engagement by redesigning store layouts based on user feedback, resulting in a 8% increase in sales.</li>
        <li>Project Bayer: Enhanced innovation through workshops for a major division of Germany's largest pharmaceutical company. Using iterative testing and prototyping increased employee satisfaction by 40%.</li>
        <li>Project "TV2": Collaboration with a major European broadcaster on new entertainment format.</li>
    </ul>

    <h2>Our Process</h2>
    <p>We follow a structured process to ensure success:</p>
    <ol>
        <li>Empathize: We start by understanding the needs and challenges of your users / customers.</li>
        <li>Define: We pinpoint the core aspects that need solving.</li>
        <li>Ideate: We brainstorm a wide range of solutions.</li>
        <li>Prototype:> We create prototypes to explore potential solutions.</li>
        <li><strong>Test:</strong> We test these prototypes with real users/ customers to gather feedback and refine our ideas.</li>
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    <h2>Contact Us</h2>
    <p>Ready to innovate with us? We'd love to hear from you! Reach out today and let's start transforming your business together.</p>
    <button onclick="contactInnovateX()">Contact Us</button>

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